从阿斯塔纳世博会看主题演绎与公众参与

Theme Deduction and Public Participation from World Expo 2017 Astana

本文通过分析2017年阿斯塔纳世博会主题演绎的具体案例,探讨了世博会主题演绎同公众参与之间的关联性。文章指出由公众参与带来的众多展示体验方式为主题内容的解析与传播提供了更多有效的途径,也为主题理念获得更广泛的关注与认同提供了沟通的桥梁。通过参与"人机"以及"人际"间的展项活动,参与者可以获得更为直接的反馈,调动起更高的参观热情。

This paper discusses the relevance between theme deduction and public par ticipation by analyzing the specific cases of theme deduction activities of World Expo 2017 Astana. The article points out that the numerous modes of public participation provides more effective ways for the analysis and dissemination of the theme content, and also provides a bridge for the theme concept to gain more attention and recognition. Participants can get more direct feedback and higher enthusiasm by participating in the ＂human-computer＂ and ＂interpersonal＂ exhibitions.