基于移情设计的文创产品设计研究

Design Research of Culture Creative Product Based on Empathic Design

论文阐述了文创产品、移情设计的现状,针对用户在使用文创产品时缺乏文化相关的共鸣点的问题,运用移情设计从用户角度出发增强用户体验的优势,从文化传承者、设计师、目标用户三者对文化本体的认知角度,提出了基于移情的文创产品设计的实现框架流程及方法。并在江苏省工业设计协会举办的大丰麋鹿自然保护园区文创产品设计大赛中完成设计实践。

The paper describes the status of culture creative products and empathic design. Aiming to solve the problem that the lack of cul-tural resonance when users in the use of the products. From the cognitive perspective of cultural inheritance, the designers and users to cultural ontology, combining with the advantage of empathic design that enhance user experience in users ＇ perspective. the framework process and method of culture creative product design based on empathy is proposed. The design practice was completed in the design competition of the Dafeng elk nature protection park, which was held by the Jiangsu Industrial Design Association.