新媒体时代下对传统地域特色品牌策划及再设计的思考

Thinking of Brand Planning and Redesign of Traditional Regional Characteristics under the New Media Era

我国历史文化悠久,形成了很多独具特色的地域品牌,这些传统的地域品牌凝结着浓厚的历史文化以及民族精神,更加速了地方特色的发展,是我国文化产业的重要组成部分。文章以东北特色地域品牌李连贵熏肉大饼、牛庄馅饼等与现代新兴媒体结合为研究背景,重点探析新媒体时代下传统地域特色品牌策划与再设计。立足于传统地域品牌的推广采用新媒体的形式,结合具体案例,让传统地域品牌的影响更为深远。

Our country has a long history and culture,and has formed many unique regional brands.these traditional regional brands have strong historical culture and national spirit,and speed up the development of local characteristics.It is an important part of China＇s cultural industry.Based on the characteristics of the Northeast regional brand Li Liangui bacon pie,Niuzhuang pie and modern combination of new media as the research background,focus on the analysis of the new media era of traditional regional brand planning and design.Based on the promotion of the traditional regional brand and the use of new media,combined with specific cases,the influence of traditional regional brand is more far-reaching.