婚恋网站使用与婚恋满意度关系实证研究

The Relationship between Dating Website Use and Marriage Satisfaction

婚恋网站已成为现代社会成员建立婚恋关系的重要中介。本文以问卷调查、深度访谈等方法,借鉴"搜索"理论,首次考察中国大陆民众的婚恋网站使用与婚恋满意度的关系。研究发现:婚恋网站的使用人群目前还未占主导地位,但已有一定规模;大龄、高学历、高收入者,更倾向于使用婚恋网站;通过使用婚恋网站而建立的婚恋关系,比其他方式更为融洽;在人们使用婚恋网站的过程中,可见以下因素的影响:媒介优势、示范效应、规范趋势、认知转变。

Dating websites have become important social media to establish marriage relationships in the modern society.According to the"Search Theory",this study,for the first time,employs questionnaire surveys,in-depth interviews and other empirical research methods to study the effects of dating website use on marriage satisfaction among people of China's Mainland.We find that although the use of dating websites has not become dominated,the user population has reached a considerable size.People with senior age,high education,and high income are more likely to use dating websites.The marriages and partnerships established through dating websites are more harmonious than alternative ways.Further,several key factors have evident effects on the usage of dating websites,including media advantage,demonstration effect,the trend of standardization,and concept transformation.