基于交易费用理论的菜鸟网络建设分析

Analysis on the Rookie Network Construction Based on Transaction Cost Theory

近年来电商经济快速发展,以高位增长率逐年扩张的同时还带动了大批相关产业的发展,其中物流产业不仅因其惊人的发展速度,还因与电商企业相互依赖、相互影响的特殊性,让外界更加关注。基于物流之于电商的重要性,行业巨头阿里巴巴建立起菜鸟网络,以创新的第四方物流模式成为提升企业核心竞争力的新推动力,是近年来物流领域热点之一。本文对菜鸟网络建设进行分析,西方经济学中的交易费用理论是很好的研究方法,能提供建设合理性的理论依据并给出一定指导意义。

In recent years, the e-commerce economy has developed rapidly, expanding at a high growth rate year by year. At the same time, it has also driven the development of a large number of related industries. The logistics industry makes the outside world pay more attention not only because of its amazing speed of development, but also because of its interdependence and mutual influence with e-commerce companies. Based on the importance of logistics in e-commerce, industry giant Alibaba has established a rookie network, and its innovative fourth-party logistics model has become a new driving force for enhancing the core competitiveness of enterprises. It is one of the hot topics in the logistics field in recent years. To analyze the rookie network construction, the transaction cost theory in Western economics is a good research method, which can provide a theoretical basis for the rationality of construction and give a certain guiding significance.