面向优化处置的突发事件网络舆情应对启动研究

Research on the Response Start of Emergency Network Public Opinion for Optimal Disposal

[目的/意义]提出突发事件网络舆情启动依据,划分应对启动等级,确定应对启动时间节点,对于提高政府及相关部门的突发事件网络舆情导控能力,维护社会稳定,促进经济社会良性运行具有十分重要的意义。[方法/过程]文章通过文献研究、案例分析、模型构建等方法对突发事件网络舆情应对启动问题进行深入分析研究。[结果/结论]突发事件网络舆情应对启动的依据是突发事件网路舆情的演化规模、情感烈度和次生危害程度。突发事件网络舆情启动等级可划分为Ⅰ级危机启动、Ⅱ级紧急启动、Ⅲ级快速启动、Ⅳ级初级启动。根据突发事件网络舆情造成的损失与应对成本的相关性,构建了3种情景模型,并分析了3种情景下突发事件网络舆情应对启动的时间选择。

[ Purpose/significance ] This paper puts forward the basis of response start of emergency network public opinion, divides the response start levels, and determines the time node of response start, which is of great significance to improve the abili- ty of the government and related departments to control emergency network public opinion, maintain social stability and promote the benign running of economic society. [ Method/process ] The paper makes an in-depth analysis of the emergency network public o- pinion response start through literature research, case analysis and model construction. [ Result/conclusion] The basis of emergen- cy network public opinion response start includes the evolution scale, emotional intensity and secondary hazards of emergency net- work public opinion. The response start level of emergency network public opinion can be divided into level I crisis start, level ]I e- mergency start, level ]]I fast start and level IV initial start. According to the correlation between the loss caused by emergency net- work public opinion and the cost of response, the paper constructs three context models and analyzes the timing of the emergency public opinion response start in the three contexts.