广西养生旅游发展状况论析

Analysis on the Condition about the Development of Health Tourism in Guangxi

在经济快速发展的当代中国,人群亚健康状态明显,健康养生日益为人们所青睐,养生旅游成为人们身心休闲和情操陶冶的新型旅游方式。广西旅游资源独特别样,具有特殊的区位、资源优势,拥有多种养生旅游产品和丰富的养生旅游资源。但广西养生旅游仍存在资源规划不合理、地域特色不明显、资源开发欠科学、品牌推广低效应、执业素养待提升等短板。广西养生旅游的健康发展须采取顶层规划养生旅游战略、打造特色养生旅游品牌、建立精品养生旅游线路、构筑地方特色养生模式、提升从业人员执业素养等举措。

With the rapid economic development, Chinese have more sub-health condition. Health preservation is increasingly favored by people. Health tourism is becoming a new tourism. This can bring leisure to the people and edify sentiment. Guangxi tourism resources are unique. Guangxi owns special location and resource advantages. Guangxi has many health tourism products and rich tourism resources. However, there are some shortcomings such as unreasonable resource planning, inconspicuous regional features, unscientific resources exploitation, low brand promotion and improvement of practice quality. The healthy development of health tourism in Guangxi must take the health tourism planning strategy, build characteristic health tourism brand, set up the fine health tourism line, construction of local characteristic curing mode and improve staff professional accomplishment.