重卡经销商的“自我救赎”——对我国重卡经销商转型升级的建议

Suggestions on Transformation and Upgrading of Heavy-duty Truck Agents and Dealers

[前言]近年来经过多年的高速发展,我国重卡市场已逐渐趋于饱和,未来重卡市场增速将趋于下滑态势,因此,重卡终端销售市场将面临巨大挑战;基于客户购买重卡的影响因素,从重卡价值层次角度对我国重卡经销商的现状和问题进行分析,探讨重卡经销商未来转型升级发展的新模式,具有重要的现实意义。

End-user sales of heavy-duty truck will encounter a huge challenge in a soon future due to the fact that the market is closer to approaching saturation in the past few years. From the point of market value of heavy-duty truck, this article, based on the various factor of purchasing influence, provided an analysis on current situation and existing problems of heavy-duty truck dealers and agents, and discussed also the possible new module of transformation and upgrading in the soon future of the dealers and agents.