农户认知、外部环境与绿色农业生产意愿——基于湖北省632个农户调研数据

Farmer Cognition,External Environment and Willingness of Green Agriculture Production——Based on the Survey Data of 632 Farmers in Hubei Province

以湖北省632个农户调研数据为实证,在考虑绿色农业生产外部环境的情况下,结合农户对绿色农业生产的认知和农户特征因素,利用logistic回归探析农户绿色农业生产意愿的影响因素。结果表明:(1)农业收入占家庭总收入比重、绿色技术的经济效益和了解程度、农村环境污染现状、政府补贴都对农户绿色农业生产意愿具有正向影响;(2)农户年龄、绿色技术采用风险和政府管制则会减弱农户的绿色生产意愿。因此在推进农业生产绿色化转型的过程中,应加强职业农民培育和绿色农业生产技术的宣传培训,确保绿色技术的适用可靠性。同时政府应加强完善农业绿色生产制度,通过激励政策替代管制和惩罚机制,引导和规范农户绿色农业生产行为。

Based on the survey data of 632 rural households in Hubei province,this paper considered the external environment of green agriculture production,and combined the farmers＇ cognition of green agricultural production and the characteristics of farmers＇ households. Then the logistic regression was employed to analyze the influencing factors of farmers ＇ willingness to green agriculture production. The results show that ：（ 1）several factors have a positive impact on farmers＇ willingness,such as the proportion of agricultural income in the total household income, the economic benefits and understanding of green agriculture, rural environmental pollution status and government subsidies;（ 2） nevertheless,some other factors will weaken the farmers ＇willingness,including the farmers ＇ age, the risk of adopting green technology and government regulation.Therefore,in the process of promoting the green transformation of agricultural production,we should strengthen the training of professional farmers and the green agricultural production technology,in order to guarantee the reliability of green technology. At the same time,the government should improve the green agricultural production system,and moreover should guide and standardize the green agricultural production behavior of farmers by means of incentive policies instead of regulation and punishment mechanism.