创业机会的开发时机选择研究

Instant and Delayed Exploitation:The Timing Choice of Entrepreneurial Opportunity Exploitation

通过构筑博弈分析模型,剖析了创业者的机会开发时机策略选择影响因素。研究发现,当即时开发机会时的产品生产成本较低,则创业者应选择即时开发机会策略;竞争环境对创业者负债与机会开发时机选择之间关系具有调节作用;市场竞争环境促进了创业者选择即时开发机会策略;在市场竞争环境下,竞争者的市场需求规模信息结构因素,调节创业者负债与即时开发机会策略选择之间的关系。

Based on the game model,this study analyzes the factors that influence the choice of timing strategy on opportunity exploitation.This study finds out that if choosing instant exploitation strategy,the production costs are lower,the entrepreneur should choose instant exploitation strategy;the relationship between the choice of Opportunity exploitation timing and entrepreneur＇s debt is conditioned on competitive environment;the market competition environment promotes the entrepreneur to choose instant exploitation strategy;in the market competition environment,the competitor＇s information structure on market demand scale moderates the relationship between the entrepreneur＇s debt and the instant exploitation strategy choice.