环城游憩体验价值结构体系研究

Study on the experiential value structural system of recreation around metropolis

随着体验经济背景下小长假的实施及休假制度的推进,环城游憩发展迅猛,但开发中普遍存在着产品同质化、投资效益低等问题.旅游者重视购买和消费产品过程中所获得的符合自己心理需求的体验,提升环城游憩地竞争力的前提是了解游客体验价值构成.研究在深度访谈和文献分析基础上,对环城游憩体验价值测量指标进行提炼归类.在收集812位环城游憩游客体验价值问卷基础上,采用探索性因子分析方法,构建环城游憩体验价值结构体系.

With the implementation of small holiday in the experience economy and the advancement of vacation system,recreation around metropolis is developing rapidly.However,there are common problems in product development such as product homogeneity and low investment returns.Consumers value the experience of purchasing and consuming products that meet their psychological needs.The premise of enhancing the competitiveness of recreation around metropolis is to understand the value structure of tourists＇ experience.Based on in-depth interviews and literature analysis,the study comprehensively extracted the measurement index of recreational value of Recreation around metropolis.We conducted a survey of 812 visitors about recreation around metropolis.The reliability of the data was tested and exploratory factor analysis,and constructed the experiential value structural system of recreation around metropolis.