国内学术期刊与大众媒体的合作模式探析

Cooperation modes of Chinese academic journal and mass media

【目的】学术期刊与大众媒体合作,能够达到提升期刊影响力、彰显期刊学术价值、树立期刊学科品牌、打造期刊个性化名片等目的。【方法】通过调研国内外学术期刊与大众媒体的融合现状,总结适合国内学术期刊与大众媒体的合作模式。【结果】学术期刊与大众媒体的合作模式主要包括将科研成果转化为新闻报道,挖掘学术论文的社会价值,期刊集群整体营销以及借助新媒体传播平台。【结论】将学术期刊与大众媒体融合是信息时代提高学术期刊可持续发展能力的新思路。

[Purposes] With the cooperation of the mass media,academic journals can improve the influence,reveal the academic value of journals,promote the journals ＇ brand,and build the personalized business card of journals. [Methods] Through investigating the present fusion state between academic journal and the mass media at home and abroad,we summarized the effective cooperation modes for the academic journal and the mass media in China. [Findings] The modes for the Chinese academic journals and the mass media mainly include converting the scientific research into news reports,exploring the social values of academic papers,improve journal clusters ＇ marketing, and establishing the new media communication platform. [Conclusions] The cooperation between the academic journal and the mass media is a new solution for improving the ability of sustainable development in the information age.