潮州庙会发展之路的问题与对策

The Study on the Status Quo and the Development Path of Chaozhou Temple Fair

潮州庙会是广泛分布于潮州农村地区的一项祈福民俗文化活动。作为广东省级非遗文化的集中展示平台,潮州庙会有着丰富的文化价值和经济价值,但一直以来未能受到重视,发展状况不如人意。缺乏资金保障,理论研究薄弱以及品牌意识淡化,阻碍了潮州庙会及潮州旅游经济的发展,进而衍生出文化人才断层等其他问题。在文化自信的时代背景下,只有加强潮州庙会的理论研究,建立长效的资金保障体系,大力发展以庙会为主题的民俗文化旅游,才能更好地发挥潮州庙会的文化与经济功能,树立文化自信。

Chaozhou Temple Fait is a traditional folk activity widely existing in Chaozhou rural areas. As the platform displaying all kinds of intangible cultural heritage in Guangdong province,the cultural and eco-nomic value is hard to be recognized. As a result,the development is unsatisfactory.Lacking of money, theo-retical research and the brand awareness, Chaozhou Temple Fair is poorly development, resulting in other problems, such as lacking of cultural talent.In the context of cultural self-confidence,not only strengthen-ing theoretical research, building a system of investment,vigorously developing folk tourism,can Chaozhou Temple Fair play its cultural and economic value,building the cultural self-confidence.