摘要
加入WTO是我国加速经济市场化和融入经济全球化的重要标志。在微观经济中 ,它使企业的市场营销环境发生重大而深刻的变化。对此 ,企业市场营销应制定相应对策 。
WTO entry marks a new stage in the progress of China's market economy and of China's joining in the economic globalizalion. And this will bring about profound changes in marketing management of China's enterprises.In view of this, we should take proper countermeasures to meet the challenges.
出处
《中共山西省委党校学报》
2002年第4期32-33,共2页
Journal of Shanxi Provincial Committee Party School of C.P.C
关键词
经济全球化
市场营销
"国际战略联盟"
economic globalization
marketing management
'International Strategy Union
