我国冰雪产业与大众冰雪市场培育研究

Research on the Cultivation of Ice-Snow Industry and Mass Market in China

不断推动我国大众冰雪运动的发展,积极培育大众冰雪健身市场,是践行全民健身国家战略,建设健康中国和体育强国的一项重大举措。从供给端市场和消费端市场对我国冰雪产业市场进行全面地分析,并在深入剖析国内大众冰雪市场发展有利因素的基础上,提出借鉴国外冰雪市场开发经验、加大国家政策扶持、协会推广普及冰雪运动、调动社会资源建设和完善场地设施、大力发展冰雪装备制造业等一系列大众冰雪健身市场的培育路径。

Continuously promoting the development of Chinese mass ice-snow sports and actively cultivating the mass icesnow fitness market is an important measure to practice the national strategy of national fitness and to build ＂Healthy China＂ and sports power. The paper comprehensively analyzes Chinese ice-snow industry market from the supply side and the consumer market,and has an in-depth analysis on the favorable factors on developing the domestic mass ice-snow market. On this basis,it puts forward a series of nurturing paths for the mass ice-snow fitness market as follows： to draw lessons from overseas ice-snow market development experience,to increase the national policy support,to popularize the ice-snow sports by the association,to construct and improve venues and facilities by mobilizing the social resources,to vigorously develop ice-snow equipment manufacturing industry.