从中国数字博物馆观众经验看用户交互之路径

近年互联网数字博物馆在中国发展极为迅速。数字博物馆的平台优势在很大程度上具有改变博物馆体制与观众视觉交往模式的潜力,具有＂转码性＂特征。不过,由于观众浏览数字博物馆时其视觉途径的即时性、间歇性、休闲性、断片性,及其视觉内容因数字媒介下＂形象数据库＂性质带来的＂再形象化＂后果,其观众行为模式特征也因而呈现身体参与性、收藏与分享欲共存的状态。鉴于此,新阶段的数字博物馆应该超越观众＂被服务＂意识,实现与观众交互的深入。

In recent years, virtue museums have developed rapidly in China. Such digital platform has the advantage of changing the visual interac- tion pattern between the museums and their spectators, and hence could be regarded as ＂transcoded＂ . However, spectators always browse a virtual mu- seum with some kind of immediacy, intermittent, amusement and fragmenta- tion. Visual contents they get in this way are re-visualized in the digital images database. Thereby, the spectators exhibit such behavior patterns as physical participation, the desire for collection and sharing. In consideration of allthis, the virtual museum should go beyond the thought of ＂serving＂ the au- diences and seek to achieve deeper interaction with them.