山西省水利风景区营销初探

A Basic Analysis of the Marketing in Water Conservancy Areas in Shanxi Province

自2001年提出水利风景区的概念至今,我国各级各类水利风景区取得了长足的发展,而山西省水利风景区的发展明显落后于全国。针对这一现状,以山西省现有的省级和国家级水利风景区为研究对象,在"青山绿水间的至尊休闲,三晋文化中的现代享受"总体形象设计的基础上,提出了"联合营销+主题活动营销+绿色营销"的营销策略。

Since 2001 when the concept of water conservancy area has been brought up water conservancy areas of different kinds have made impressive progress. However, the development of water conservancy areas in Shanxi Province falls behind that of the other water conservancy areas in China. Based on that and the overall image of water conservancy areas, which is ＂supreme leisure found in green mountains and rivers, modern enjoyment obtained in traditional Shanxi culture＂ , this paper aims to analyze water conservancy areas of national as well as provincial levels in Shanxi Province. Thereby, this paper puts forward marketing strategies of the combination of collaborating marketing, theme activity marketing and green marketing.