“双一流”大学图书馆微信公众平台服务现状分析及启示

Analysis on the Current Situation of We-chat Public Platform Service in “Double top-ranking” University Libraries

文章以42所"双一流"大学图书馆为调研对象,通过其微信公众号基本使用状况、服务内容的调研,分析了我国高校图书馆微信公众平台服务中存在的问题,提出了我国高校图书馆微信公众平台服务发展应该简化微信公众号名称,充实微信公众号内容,完善微信公众号自助服务,扩大微信公众号宣传方式,树立微信公众号品牌意识。

The article, taking 42 Double Top - ranking university libraries as the study subjects, studies the basic usage situation and service content of we - chat public account, and analyzes the problems existing in the service of We - chat public platform in domestic academic libraries and puts forward some suggestions on the development of we - chat public platform service in academic libraries, for example, simplifying the name of We - chat public ac-count ,enriching the contents of We - chat public account, improving the self - service of We - chat public account, expanding the publicity of We - chat public account and establishing a brand awareness of We - chat public account.