常用英语动词CREATE在营销和通用语篇中的比较

A Comparative Study on the Common English Verb CREATE in Marketing and General Discourse

利用词汇触发理论,对常用动词CREATE在营销和通用语篇中的词语搭配、语义联想方面等触发特征进行基于语料库的对比研究。结果显示:(1)CREATE在营销语篇中触发的名词搭配词带有显著的营销话语特征,触发的语义联想与营销活动紧密相关;在通用语篇中触发的名词搭配词涉及的主题宽泛,语义联想类型多样;(2)CREATE在营销语境下,最倾向于触发焦点副词,充当其修饰语;在通用语境下,更倾向于触发时间和方式副词。研究对ESP词汇教学有一定的借鉴作用。

Drawing on the theory of lexical priming, the present paper conducts a corpusbased comparative study on the common English verb CREATE, with a focus on the priming characteristics of its collocation and semantic associations in marketing and general discourse. The results indicate： （1） in marketing discourse CREATE is primed to collocate with nouns exhibiting typical features of marketing discourse with their semantic associations closely related to marketing activities, while in general discourse, CREATE collocates with nouns covering a wider range of themes and more variety of semantic associations; （2） In marketing discourse CREATE is most likely primed to collocate with focus adverbs as its modifier, whereas in general discourse it is more inclined to collocate with adverbs of time and manner. This study can provide insights to ESP vocabulary instruction.