农业电子商务发展现状及展望

Status Quo and Outlook of Agricultural E-commerce Development

近年来,中国农业电子商务得到全面发展,市场规模逐步扩大、基础支撑力量不断增强、电商生态日益完善、各方面政策体系业已成型,形成了诸多特色鲜明的发展模式,对促进农业生产经营方式转变、加速一二三产业融合和带动创业就业效果显著。但在新形势下,农业电子商务在物流基础、电商人才、市场环境、质量标准上仍存在问题和挑战,亟待突破。因此,对中国农业电子商务发展的现状、特点、典型模式进行总结,有助于形成其可复制性和可推广的经验,把握未来发展的趋势和方向。

Chinese agricultural e-commerce has been developed completely, such as the scale of the agricultural e-commerce market gradually expanded, construction of agricultural infrastructure strengthened, the concept of e-commerce ecosystem continuously improved, legal and policy system grew integrally, and distinct modes and characteristics formed. The development of agricultural e-commerce has an enormous impact on the change of Chinese modes of agricultural operation, has promoted the integration of primary industry, secondary industry and tertiary industry and transferring rural labor force and increasing incomes. Under the new situation, logistics infrastructure, e-commerce talents, market conditions and quality standards existed problems and challenges that should be considered and overcame. Therefore, a summary of the status quo, characteristics and typical modes is beneficial to form replicable and promotional experiences and grasp the development trend and direction of China＇s agricultural e-commerce in the future.