现阶段CBA联赛竞赛中的亮点、问题与优化方略

Research on the Highlights,Problems and Optimization Strategies in CBA League Matches at the Present Stage

为推进中国男子篮球职业联赛(CBA)改革和品牌建设,运用文献资料、录像观察、专家访谈等方法对现阶段联赛竞赛中的主要亮点和问题进行研究,结果表明:CBA联赛现阶段的主要亮点是四川、新疆分别成为历史上第5、6支总冠军球队,联赛呈现广东、新疆、辽宁、上海等多极对抗的新竞赛格局,部分国内球员亦有突出表现、超级外援使联赛关注度持续提升,多场比赛已成为联赛品牌对决,竞赛规则持续优化;主要问题是赛场暴力、裁判误判、外援主导比赛、竞技实力"两头大中间小"、赛程安排、球迷赛场不文明观赛。研究建议:防控结合规避赛场暴力、多力整合减少裁判判罚争议、优化规则促进外援与本土协调发展、顶层设计调控球队间竞技平衡、与时俱进优化场次安排、综合施策提升球迷观赛修养。

In order to promote the reform and brand construction of the CBA league,this present paper,by means of literature,video observation,and expert interview,studies the main highlights and problems of the league at the present stage,The results show that the main highlights of the CBA league is that Sichuan and Xinjiang have become the fifth and sixth champions in CBA history,showing the new competition pattern of multipolar confrontation among Guangdong,Xinjiang,Liaoning,and Shanghai. Some domestic players have outstanding performance and super foreign aids make people＇s focus on the League continue to rise. Some matches have become brand competitions,and the competition rules continue to be optimized. The main problems include violence in the field,referee misjudgment,foreign aids play a leading role in competition,imbalance of teams competitive strengths,irrational competition schedule,and uncivilized spectators. Suggestions： combing prevention and control to prevent violence,integrating various forces to reduce disputes over referees＇ penalties,optimizing the rules to promote the coordinated development of domestic players and foreign aids,working out the top design to maintain the balance of team competition,optimizing the competition schedule with the times,and taking comprehensive measures to improve fans＇ culture.