双元战略导向对企业资源拼凑的影响研究

Impact of ambidexterity strategic orientation on resources bricolage

本文旨在揭示不同类型的战略导向对资源拼凑的影响,基于组织双元性的研究,共区分了五种不同的战略导向：技术导向、市场导向、差异性导向、整体性导向和交互性导向。在梳理相关研究和理论分析的基础之上,提出了战略导向与资源拼凑之间关系的研究假设,并利用我国企业的实践数据进行验证分析。主要研究结论包括：技术导向和市场导向均有利于资源拼凑行为的开展,除整体性战略导向之外,差异性导向和交互性导向与资源拼凑之间均存在显著的正向相关关系。

This paper focuses on the impacts of strategic orientation on resources bricolage,based on organizational ambidexterity; five different strategic orientation are distinguished. On the basis of the related literature,we construct theoretical model based on theoretical analysis and propose hypotheses. We also empirically analyze the survey data of China,and do an empirical test with the help of SPSS22. 0. The results show that： there is positive relationship between technological orientation and resources bricolage,and market orientation are beneficial to promote resources bricolage. In addition to the integrated orientation,both diverseness orientation and interactive orientation have significant positive relationships with resources bricolage.