体育电影的传播模式及效果分析——以《摔跤吧!爸爸》为例

Spreading Mode and Effect of Sports Movies

体育电影视听立体化、画面冲击感强,其视觉影像传播有助于增强受众对体育文化的认同感,满足不同受众对体育文化的观赏需求。体育电影具有启蒙、教化、娱乐等传播功能。挖掘原创优质体育故事内容,注重新媒体与传统媒体的议题设置,汇聚粉丝的社群传播力量,进行前期宣传造势及口碑维护等有利于体育电影在电影传播市场竞争中赢取受众注意力。针对当前媒介生态及受众偏好的转变所带来的电影传播新模式,从传播理论的内容、过程、效果研究方面提出了中国体育电影发展的建议。

The sports movies can arouse the recognition of public with its strong visual and sound effects so as to satisfy the demands of different people. The paper points out that the sports movies have the effects of enlightenment, education and entertainment. The paper proposes to explore initial sports stories, emphasize the theme setting of new media and tra- ditional media, collect the community spreading power of the fans and conduct publicity of the movies. The paper also proposes the content, process and effect researches of communication theories in the aspects of media ecology and changes of public favorite movie type.