摘要
知识焦虑助推了知识付费产品的爆发式增长,在这一背景下,文章采用网络调查的方法搜集了25份我国2017年的数字阅读报告并加以分析,发现2016-2017年我国数字阅读行业呈现出新的发展态势,包括:数字阅读行业受到资本市场的青睐,竞争也更加激烈;网络文学受到政府的极大重视和政策引导;数字阅读企业间合纵连横,也纷纷进行跨界合作;核心的数字阅读企业积极布局海外市场;数字阅读用户的版权意识和付费意愿提升;数字阅读社交化趋势日益显著;听书成为数字阅读新方式。
Knowledge anxiety has boosted the explosive growth of knowledge-based paid products. In this context, the article collects and analyzes 25 digital reading reports of 2017 in China by online surveys. In 2016-2017, the digital reading industry in China presents the new development trends： the digital reading industry is favored by the capital market and the competition is fiercer; the net literature is taken seriously by the government and guided by the policies; the digital reading enterprises cooperation are crossover; the main digital reading enterprises layout overseas markets actively; user＇s copyright awareness upgrade; digital reading becomes more socialized; audiobook becomes a new fashion of digital reading.
作者
付伟棠
张志强
Fu Weitang;Zhang Zhiqiangl,(School of Information Management, Nanjing University;Publishing Institute, Nanjing University;Sun Yat-Sen Library of Guangdong Province)
出处
《图书馆杂志》
CSSCI
北大核心
2018年第4期4-11,共8页
Library Journal
基金
江苏省"六大人才高峰"创新人才团队项目(项目编号:SZCY-CXTD-001)
国家社科基金项目"中外电子书产业比较研究"(项目编号:12ATQ006)
广东省图书馆科研课题"我国老年人社交阅读动机与阅读行为的实证研究"(项目编号:GDTK1713)的研究成果之一
关键词
数字阅读
数字阅读报告
知识付费
网络文学
用户行为
Digital reading, Digital reading report, Pay for knowledge, Net literature, User behavior
