面向微信公众号的高校图书馆新媒体环境下知识交互服务模式——基于武汉理工大学图书馆微信平台实证研究

Knowledge Interactive Service Model of Academic Universities Based on Official Account of WeChat in the New Media Environment

互联网+时代与新媒体环境的迅猛发展,改变了用户信息获取习惯与信息获取方式,推动着高校图书馆信息服务模式朝着移动终端交互化趋势转变,本文以武汉理工大学图书馆微信平台为例,通过数据统计,从读者关注情况、微信菜单使用情况以及图文推送阅读情况等方面分析武汉理工大学图书馆微信平台服务内容及服务方式,构建移动互联网交互环境下高校图书馆知识交互"微"化服务模式。

With the rapid development of Internet plus and new media, users＇ information retrieval habits and methods have undergone changes as well, which promotes the transformation of information service model in academic universities towards mobile terminals and increasing interactiveness. This paper takes the official account of Wuhan University of Technology Library as an example, and analyzes its service content and methods by collecting a series of relevant data from various perspectives, including the subscription of readers, the usage of menu as well as the reading responses. It aims at developing a ＂micro＂ knowledge interactive service model of academic universities in the times of mobile Intemet and interactive environment.