“互联网+”背景下电子商务研究热点的可视化分析

Visualization analysis of e-commerce research hotspot based on Internet plus

知识社会下的创新2. 0推动了"互联网+"的互联网发展新业态,信息网络技术的发展使得以其为基础的电子商务迅速发展,促使传统商务的每个环节上增加了电子化、网络化以及信息化的特点,"互联网+"的提出为电子商务的新发展提供了助力。2015年以来,以"互联网+"和"电子商务"为主题的研究文章日益增多,基于中国知网(CNKI)所下载的2015—2017年的相关主题文献,分别通过Bibexcel和Ucinet实现词频统计以及共词矩阵和高频关键词社会互联网络图,并借助SPSS进行聚类分析、多维尺度分析,阐述该主题下各关键词之间的关系,以便对现今"互联网+"下的电子商务研究热点进行可视化分析。

Innovation 2.0 in the knowledge society has promoted the Internet development of new formats of the ＂Internet plus＂. The development of information network technology makes the rapid development of electronic commerce which is based on the Innovation 2.0. And it adds the characteristics of electronization, networking and informatization on each part of the traditional business. The ＂Internet plus＂ provides impetus for the new development of electronic commerce. Since 2015, researches on the ＂Internet plus＂ and ＂electronic commerce＂ as the theme are increasing. This article is based on papers about the theme which are download on CNKI during 2015 and 2017, through Bibexcel completing the realization of frequency statistics and co-word matrix, through Ucinet completing the realization of high frequency keywords social network graph, and using the SPSS Clustering Analysis analysis, multidimensional scaling, and expounds the relation between the keywords of the theme, so that to achieve research focus on e-commerce under the ＂Internet plus＂ by visual analysis.