“武汉名品”工程实施路径研究

Research on the Implementation Path of “Wuhan Famous Product”

从经济发展的质量和效益角度分析了武汉市品牌发展存在的问题,收集整理了国内外品牌发展经验和启示。根据新形势下质量发展的要求,并在借鉴先进经验的基础上,有针对性地提出了以"标准+认证"的模式实施"武汉名品"工程。

This paper analyzes the existing problems in the brand development of Wuhan from the quality and efficiency of economic development,collects the experience and enlightenment of the brand development of domestic and foreign.According to the requirements of the quality development under the new situation,and on the basis of advanced experiences,it puts forward the model of＂standard＋certification＂to implement＂Wuhan famous product＂project.