自媒体时代下大学生价值观导向探究

The Research of Guidance of College Students' Values in the We-Media Era

全民自媒体时代,在校大学生成为最大的用户群体。自媒体在为大学生提供信息生产、积累、共享、传播的同时潜移默化中影响大学生的行为和价值观。本文分析了自媒体的发展历程与时代特征以及大学生价值观形成过程,通过理论探究与问卷调查探究自媒体对大学生价值观的影响,并在此基础之上为自媒体时代下大学生价值观导向提出建议。

In the We-Media era, the college students have become the largest user group. While the We-Media provide information production, accumulation, sharing and communication for the college students, it affects the behavior and values of college students imperceptibly. This paper analyzes the development of We-Media and era characteristics and formation process of college students＇ values, through the theoretical analysis and questionnaire survey to explore the influence of the We-Media on college students＇ values. On the basis of this, it makes suggestions for college students＇ value orientation under the We-Media era.