从传播视角探析湖湘文化创意产品的设计模型

Design Model of Hunan Cultural Creative Products from the Perspective of Communication

目的从传播学的新视野探讨湖湘文化创意产品的设计思路和模型,实现对湖湘文化创意产品的设计支持。方法从传播学的5个基本要素出发,结合传播学和设计学的研究,探析湖湘文化创意产品的设计传播模式,据此构建出湖湘文化创意产品的设计模型,并进行设计实践,通过具体案例验证设计模型的实效性。结论通过对设计要素、湖湘地域文化特征等进行信息传播学的系统分析与重构,探析了基于传播学新视角的湖湘文化创意产品的设计模型,以实际案例检视了此模型的可行性,为设计师开拓新的设计视野,并提升湖湘文化创意产品的品质,进而实现文化创意产品和地域文化的双重价值与魅力。

It aims to discuss the design ideas and models of Hunan cultural creative products from the perspective of communication, to support the design of Hunan cultural products. Based on the five basic elements of communication and combined with studies on communication and design, it analyzes the design and communication mode of Hunan cultural products, and constructs their design model. Through design practices based on this model, its effectiveness is verified with specific cases. Through systematic analysis and reconstruction of design elements and Hunan regional cultural characteristics based on information communication, it analyzes the design model of Hunan cultural products from the new perspective of communication, and tests the feasibility of this model with specific cases. As a result, it can open a new and creative design vision for designers, enhance the quality of Hunan cultural creative products, and achieve both the dual value and the charm of cultural creative products and regional culture.