大数据在德国汽车制造商宝马集团中的应用

The Application of Big Data in the German Automobile Manufacturer BMW Group

大数据的收集、分析与应用,正在深刻地影响着互联网大潮下的汽车工业领域。德国领先的汽车制造商-宝马集团,联手两大世界级软件公司SAP和IBM,率先研发大数据分析和预测系统,并将其分别引入汽车的生产过程和面向客户的服务环节中。大数据平台的应用因此正在深刻影响着汽车领域生产方式的变革、服务模式转换,以及消费者生活方式的改变。

The collection,analysis and application of big data are profoundly affecting the automotive industry in the Internet tide.Germany＇s leading car manufacturer-BMW Group,together with two world-class software companies SAP and IBM,took the lead in the development of big data analysis and forecasting systems and introduced them into the automotive production process and customer-facing service loops,respectively.The application of the big data platform is therefore profoundly affecting the revolution in the production methods of the automobile field,the transformation of service modes,and the changes in consumer lifestyles.