以“供给侧改革”思维推进平潭滨海体育旅游的创新和发展

Utilization of “Supply-side” Thought in the Promotion of Innovation and Development of Pingtan District Coastal Sports Tourism

通过文献资料法、调查法对平潭滨海体育旅游的各类资源、开发环境和发展潜力进行系统和有针对性的分析,依据国家提出的"供给侧改革"思想,重点从专业人才的引进和培养,设立平潭特色滨海体育旅游项目,促进两岸体育旅游经济互利共赢,建设互联网+旅游等经济平台,加强政府、企业和游客的有效互动,优化配置,提高滨海体育旅游产品的质量,促进平潭体育旅游经济的发展。

Adopting the methodology of literature study and investigation,this paper analyzes kinds of resource,developing environment and development potential in Pingtan District coastal sports tourism.On the basis of national"supply side" thought,the paper points out that we should focus on the introduction and cultivation of talents,set-up of a series of sports tourism with Pingtan characteristics,promotion of the win-win sports tourism economy between the Two Straits,and construction of a platform fo"r internet plus"tourism economy,as well as the effective interaction among government,enterprises and tourists.Pingtan sports tourism economy can be improved through optimal allocation of resources and the enhancement of the coastal sports tourism quality.