国际贸易实务中区域经济产品品牌价值链构建分析被引量：4

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摘要目前国际贸易不断变化发展,在区域经济当中,品牌价值发挥着极其重要的作用,因此国际贸易企业以及相关管理人员必须要给予足够的重视,加强产品品牌价值链的构建。本文就针对国际贸易实务中区域经济产品品牌价值链构建展开进一步的探讨和研究,从不同的角度提出有关的建设策略。希望通过本文的研究能够为有关企业和人员提供有价值的借鉴和知识,有效促进国际贸易的发展。

作者谢静

机构地区郑州铁路职业技术学院

出处《现代营销（下）》 2018年第3期53-54,共2页 Marketing Management Review

关键词国际贸易区域经济品牌价值链

分类号 F273.2 [经济管理—企业管理]

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