大湘西农林生态特色产品品牌培育研究

Research on the Brand Cultivation of Agricultural and Forestry Ecological Characteristic Products in Xiangxi

农林生态特色产品是保障人民对优质生态产品的需要的重要途径。湘西地区具有这方面的独到优势,如品牌品质基础好、形成了一批地理标志性产品、涌现了一批区域品牌,但也存在著名品牌缺少、品牌提升的投入不足、品牌培育的主体弱、品牌的标准化程度低等现实问题,新时代背景下,大湘西农林生态特色产品发展需要注重品牌培育,围绕重点产品、重点基地、重点企业,打造一批有大湘西特色的农林生态特色产品,进而促进大湘西地区的可持续和跨越式发展。

The agricultural and forestry ecological product is an essential way to ensure people＇s need for high quality ecological products.The Xiangxi Area enjoys these unique advantages,such as good foundation of brand quality,the formation of a number of geographical indication products,the emergence of a batch of regional brands.However,there are also some problems,such as lack of famous brands,insufficient investment in brand promotion,weak subject of brand cultivation and lower degree of standardization of brands.In the background of new era,it＇s crucial for the development of Xiangxi agriculture and forestry ecological products to focus on brand cultivation,creating plenty of agricultural and forestry ecological product with Xiangxi characteristic by fixing attention to key products,key bases,key enterprises,and promote the sustainable and leaping development of Xiangxi.