媒体融合视域下网络热点新闻在高校思政教育中的应用策略

The Application Strategy of Network Hot News in Ideological and Political Education in Higher Colleges in the View of Media Integration

随着现代社会的飞速发展、网络信息技术的瞬息万变,当代社会迎来了全媒体时代,以电视、报刊及广播为代表的传统媒体不断的努力扩大自身的影响力,而新媒体凭借网络的强大支撑正来势汹汹地逼近热点新闻主场。新旧媒体的交融共振,催生了网络热点新闻的高度活跃性,同时也为高校思政教育带来了巨大的影响。对此,本文基于媒体融合视域,通过对网络热点新闻概念及特点的阐释与分析,分别从正确引导、建设网络平台,重视实践、走进现实生活,积极应对、拒绝形式主义三个维度,提出了网络热点新闻在高校思政教育中的应用策略。旨在能够利用网络热点新闻的优势与特点,提高思政教育质量,加强主流意识形态的正向引导。

Based on the perspective of media convergence,through the interpretation and analysis of the concept and characteristics of network hot news,respectively from the correct guidance,this paper presents the construction of network platform,pays attention to practice into the reality of life with positive coping to three dimensions of formalism. It puts forward the application strategy of network hot news and political education in higher colleges. The aim is to make use of the advantages and characteristics of network hot news,to improve the quality of Ideological and political education and to strengthen the positive guidance of the mainstream ideology.