运动类APP品牌生态系统的协同进化分析——基于自组织理论视角

The Coevolution Analysis of the Sports APP Brand Ecosystem Based on the Perspective of Self-organizing Theory

通过文献资料法、专家访谈法对运动类APP品牌现状进行分析,经过分析发现,运动类APP具有开放性、非线性、远离平衡态以及涨落特征,具备自组织理论视角研究的基础。因此,基于自组织理论的势函数、非平衡相变、对称性残缺、分岔现象分析阐述运动类APP品牌生态系统的协同进化过程。为运动类APP品牌生态系统瓶颈问题的解决提供理论参考,为后续协同度模型构建以及实证分析提供定量研究参考。

In this paper,approaches such as literature consultation and expert interviews are adopted to analyse the current status of sports-related APP brands.An analysis conducted in this study found that sports-related APPs are characterized by their openness,nonlinearity,being far from equilibrium state and fluctuation,thus suitable for studies through the lens of the self-organizing theory.Therefore,the co-evolutionary processes of sports-related APP brand eco-systems are analysed and discussed based on the potential function of self-organizing theory,non-equilibrium phase change,symmetry deformity and bifurcation.The study provides theoretical references for studies addressing the bottleneck problems of sports-related APP brand eco-systems,as well as quantitative references for subsequent construction of synergetic degree models and empirical analyses.