期刊文献+

探析新媒体环境下的病毒营销

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摘要 随着移动互联网时代的到来,病毒营销作为低成本、高收益的营销模式得到了广大商家的青睐。本研究通过病毒营销理论,分析了新媒体环境下产品信息病毒营销的成因、对产品的要求和病毒营销的影响,为研究新媒体环境下的传播营销方式提供了理论和实践依据。
作者 张晓丹
出处 《新闻研究导刊》 2017年第23期80-81,共2页 Journal of News Research
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