广电融媒体中心“中央厨房”的设计与实施

Design and Implementation of "Central Kitchen" in Convergent Media Center

浙江广电依据中央《关于推动传统媒体和新兴媒体融合发展的指导意见》等文件精神,积极组建"中央厨房",尝试融合报道,努力实现一体策划、一次采集、多种生成、多元传播。本文通过对融媒体新闻内容生产平台的介绍,探讨如何建立真正的融媒体新闻"中央厨房",提升电视媒体新闻在融媒体生态下的影响力和对舆论导向的控制力。

More and more audiences of traditional TV begin to watch TV programs on mobile terminals, and short texts/images/videos gradually become the best communication modes. In accordance with the document of ＂Guidance on Promoting the Convergent Development of Traditional Media and New Media＂, Zhejiang Radio ＆ TV Group actively organizes ＂Central Kitchen＂ for convergent reports, to achieve integrated planning, once collection for multiple generation and diversified transmission. By investigating the platform of news production in convergence media, this paper explores how to establish ＂Central Kitchen＂ for convergence media and how to promote the influence of TV news, as well as its control over the direction of public opinion in the convergence media ecosystem.