融媒体时代电视发展的问题分析

Analysis of TV Industry Development in the Era of Convergent Media

本文通过探讨河南电视台融媒体建设的实践经验,讨论电视传统媒体在发展新媒体过程中遇到的几个关键问题,分析传统媒体与新媒体之间的关系,比较微博与微信的媒体属性与通信属性,对电视台向融合媒体发展提出一些建议。

This paper investigates the practical experience of convergent media construction in Henan TV Station, discusses several key problems in the transformation from the traditional media to new media, and analyses the relation between them. It compares the media property and communication attributes of the micro-blog and WeChat. Some suggestions on the construction of convergent media are provided.