南昌市2017年蜂蜜市场调查及思考

Investigation and Consideration on the Honey Market in Nanchang City in 2017

对2017年南昌市蜂蜜市场情况进行调查研究。采用随机访询的方式,分析全市蜂蜜消费市场;选择大中型超市、商场蜂产品专柜和蜂产品专卖店,开展全市蜂蜜销售市场实地调查,并对全市蜂蜜销售市场中的蜂蜜品种、品牌、包装、产地进行分析。结果表明,南昌市蜂蜜年人均消费水平与全国平均消费水平基本持平;南昌市蜂蜜销售市场主要以省内品牌蜂蜜为主,品种多为常见大宗蜜源蜂蜜,进口蜂蜜品种单一。同时,对存在的"低价竞销""褒外贬内"、产品标示不规范等现象,提出了改善建议。

In the article, we investigated and studied the situation of honey market in Nanchang City in 2017. By means of random inquiry, the honey consumption market in the city was analyzed. We chose large and medium-sized supermarkets, shopping malls, bee products counters and bee products stores to carry out the field survey of the honey sales market in the city, and analyzed the honey va- rieties, brands, packaging and producing areas of the honey sales market in the city. The results showed that the an- nual per capita consumption level of honey In Nanchang City was basically equal to the national average consump- tion level. The major brands of honey were provincial brands, many varieties of honey were common and nectar source, and varieties of imported honey were single in the honey sales market of Nanchang City. At the same time, we had offered the suggestion of improving these, against the phenomenon of ＂low-pricing competition＂, ＂worshipping ev- erything foreign＂, and ＂non standard product marking ＂.