“管办分离”背景下我国篮球职业联赛公司化运营发展战略研究

Development Strategy of Corporative Operation of CNBA under the Background of "Separation between Government and Institutions"

基于"管办分离"背景下我国篮球职业联赛公司化运营发展过程中面临的内外部环境因素,通过SWOT-AHP模型,对联赛发展所面临的优劣态势进行实证分析,为我国男子篮球联赛职业化发展提供科学的战略选择。研究发现:目前联赛公司化运营所面临的环境因素决策权重依次为:机遇>劣势>优势>威胁。因此,在联赛市场运营与职业化发展过程中,应以(W-O)扭转型发展战略为主,即充分利用联赛发展的外部机遇,积极弥补内部劣势的发展战略。具体实施策略为:以市场需求为导向,完善人才培养体系,规范球员转会通道;以职业化发展为本位,增强裁判职业水平,促进联赛公平竞争;以联赛改革为契机,积极开发联赛两形资产,提升市场化运营水平。

Based on internal and external environmental factors in the process of corporative operation that CNBA faced under the background of "separation between government and institutions",this study made an empirical analysis of superior and inferior situation through SWOT-AHP model,so as to provide scientific strategic options to the development of CNBA.It found that environmental weight of league＇ s corporative operation faced now were Opportunity 〉 Weakness 〉 Strength 〉 Threat.As a result,in the process of market-based operation and vocational development,the association should center on torsional development strategies,that is to make full use of outside opportunities and actively fill in the gap in internal disadvantages.The specific strategies are as follows：taking market demand as the orientation,perfecting talents training system and standardizing transfer channels for players;taking professional development as the standard,improving professional level of referees,promoting fair competition of the association,taking CNBA＇ s reform as the opportunity,actively developing assets of the league,as well as improving the level of market-oriented operation.