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创优创奖在提升项目管理水平中的应用研究 被引量:1

Research on Application of Creating Excellent Prize in Promoting Project Management
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摘要 优质品牌工程是企业在激烈的市场竞争中取胜的法宝,也是企业形象的金字招牌,而劣质工程的负面效应对企业信誉的影响十分重要。树立企业的品牌形象必须抓好工程项目管理,提升项目的整体质量水平。项目管理是所有工作的载体和"造血机器",是企业利润的来源。细节决定项目的品质,品牌铸就企业未来。创优创奖是提升项目管理水平的重要抓手,是最好的市场营销。 High quality brand engineering is the magic weapon for enterprises to win in the fierce market competition and also the golden signboard of corporate image. The negative effect of inferior engineering on the reputation of enterprises is very important.Establish the brand image of enterprises must do a good job in project management,improve the overall quality of the project level.Project management is the vehicle of all our work and "hematopoietic machinery" and is the source of corporate profits. Details determine the quality of the project,the brand cast the future of the enterprise. Creating excellence Award is to enhance the level of project management an important starting point,is the best marketing.
作者 马欣艺 Ma Xin-yi
出处 《建筑技术开发》 2018年第8期53-55,共3页 Building Technology Development
关键词 创优创奖 创新 项目管理 chuang chuang award innovation project management
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