关于常销书培育的几点思考

Some Thoughts on the Cultivation of Regular Sales Books

在一个出版社的发展中,常销书往往起着支撑的作用,是出版社发展的力量源泉,也是出版社发展资金来源。从常销书本身来说,常销书的先进性是必须高度重视的环节,而在常销书经营过程中,重印和再版是必然环节。因此,创立常销书品牌,对于出版社的收益和影响是不言而喻的。常销书所带来的效益是持久恒远的,故须更加注意图书版本更新,并根据内容特点,按照准确的读者定位、市场判断进行各个方面的修订。

Regular sakes books often play a supporting role. They are also the source of power for publishers,as well as the source of funding for publishers. The advanced nature of regular sales books is a link that we must attach great importance to. In the process of regular sales books,reprinting is an inevitable step. It is self-evident to establish the brand of regular sales books,which is beneficial to the profit and impact of publishers. The regular sales books benefit is lasting far,so we must pay more attention to updating the book version. According to the characteristics of the content,accurate reader and market judgment,we should make every revision.