网络意见领袖对高校思想政治教育的负面影响及其对策

The Negative Influence and Countermeasures of Network Opinion Leaders for the Ideological and Political Education in Colleges and Universities

网络意见领袖通过其舆论的方式传播网络文化和风气,影响着大众的观念和价值判断。随着科技的发展和时代的进步,网络文化通过各种方式融入到大学生群体生活之中,并同主流文化一同影响大学生的思想观念、学习方式、生活方式。通过分析网络意见领袖对大学生思想政治教育的不利影响,分析成因、利用优势、规避风险,提出对策,使得学生工作者能利用网络思想政治教育有效开展工作。

The network opinion leaders spread the network culture and the atmosphere through the way of its public opinion,which influences the people＇s concept and value judgment.With the development of science and technology and the progress of thetimes,the network culture is integrated into the group life of the college students through a variety of ways. It also affects theirideological conception,the styles of learning and life with the mainstream culture.This paper aims to analyze the causes,make useof the advantages,avoid the risk and put forward the countermeasures by analyzing the adverse effects of the network opinion leadersfor the college students＇ ideological and political education,making the students＇ workers can use the network ideological andpolitical education to carry out their work effectively.