小微型传统制造业服务设计原则

进入二十一世纪,随着劳动力成本的上涨,互联网时代的冲击,小微型企业面临着严峻的挑战和发展困境。将服务设计的思维融入到小微型传统制造业的服务创新,将会为小微传统制造业转型升级带来新的思想和方向。文章首先分析了小微传统制造业面临的困境,然后分析小微型传统制造业服务设计创新的机遇,最后将Marc Stickdorn和Jakob Schneider的著作《THIS IS SERVICE DESIGN THINKING》中总结的服务设计的五个原则结合小微型传统制造业服务设计的特点进行解读,为小微型传统制造业的服务创新提出设计原则。

In the 21st century, with the rise of labor costs and the impact of the Internet Era, small and micro enterprises are facing severe challenges and development difficulties. Integrating the thinking of service design into the service innovation of the small and micro traditional manufacturing industry will bring new ideas and directions for the transformation and upgrading of the small and micro traditional manufacturing industry. This paper first analyzes the difficulties faced by the small and micro traditional manufactur-ing industry, and then analyzes the opportunities for service design innovation in the small and micro traditional manufacturing indus-try. Finally, the five principles of service design summarized in THIS IS SERVICE DESIGN THINKING by Marc Stickdorn and Jakob Schneider are interpreted together with the characteristics of service design of small and micro traditional manufacturing industry, and the design principles are put forward for the service innovation of small and micro traditional manufacturing industry.