基于SWOT分析的杨凌示范区农业旅游发展建议

Proposals for Developing Ag-tourism in Yangling Demonstration Zone Based on SWOT Analysis

杨凌农业高新技术产业示范区(简称杨凌示范区)旅游资源特色明显,农耕文化与农业旅游基础浑厚,已初步形成农业观光、科普教育、休闲体验、会展商务等多种形式的农业旅游。文章从农业旅游内涵着手,概述了当地农业旅游资源主要类型和景观,结合SWOT分析结果提出:政府牵头整合区内旅游资源与高校农业科技资源、建设国际花卉苗木示范基地、加强特色品牌建设、突出农村自然生态景观建设、打造融合民俗文化元素的旅游精品资源等建设思路,彰显"农科水韵、生态杨凌"特色,服务当地农业旅游发展。

Yangling Agricultural Hi-tech Industries Demonstration Zone（ Yangling Demonstration Zone for short） is featured by its unique ag-tourism resources. It has rich agricultural heritage and strong ag-tourism foundation. Now agriculture sightseeing,science education tour,relaxing and experiencing tour,and exhibition and business tour are developed a lot in the area. Beginning with the meaning of ag-tourism,the paper illustrates the main ag-tourism types and scenes in Yangling. With the method of SWOT,the paper interprets the strengths,weaknesses,opportunities and threats faced by ag-tourism in the area. At the end of the paper,such proposals as integrating agriculture science and technology with tourism resources,building international nursery stock and flowering-plant demonstration gardens,stressing specialties,highlighting the construction of ecological natural sights,developing quality tourism resources combined with folk culture etc. are suggested for the benefits of the development of the ag-tourism in Yangling Demonstration Zone.