高校图书馆多元化阅读推广模式研究

Research on Pluralistic Reading Promotion Mode in Academic Library

文章通过国内外阅读推广活动的分析对比,找出我国高校图书馆阅读推广活动存在的问题和矛盾。从阅读环境、服务载体、活动方式、推广合作等多维度论述高校图书馆多元化阅读推广模式的研究成果,以促进阅读推广活动的科学、合理、可持续发展。

Through the analysis and comparison of reading promotion activities at home and abroad, this paper fnds out the problems and contradictions existing in reading promotion activities of university libraries in China. This paper discusses pluralistic reading promotion mode in university libraries from the aspects of reading environment, service carriers, activity modes and promotion and cooperation, so as to promote the scientifc, rational and sustainable development of reading promotion activities.