新媒体环境下道家文化的传播

On the Spread of Taoist Culture under the New Media Environment

道家文化博大精深,内涵丰富。以皖北道家文化的传播现状为基础,分析道家文化在传播过程中存在的的宣传意识薄弱,传播范围较窄等问题。新媒体的出现和快速发展促进了文化的交流,为地方文化的传承和发展带来了新的机遇。借助新媒体的优势,构建树立传播意识,扩大传播范围,把握传播特征,增加传播形式等科学有效的文化传播策略。

Taoist culture is extensive and profound and rich in connotation.Based on the present situation of the spread of Taoist culture in northern Anhui province,This article has explained the connotation of Taoist culture and analyzed the problems existing in the dissemination of Taoist culture,such as weak awareness of propaganda and narrow range of dissemination and so on.The emergence and rapid development of the new media have promoted the exchange of culture and brought new opportunities for the inheritance and development of local culture.With the advantage of new media,we have built scientific and effective cultural communication strategies,such as setting up the consciousness of communication,expanding the scope of communication,grasping the characteristics of communication and increasing the form of communication,and so on.