深圳绿色建材市场的调查研究

Investigation and research on green building materials market in Shenzhen

总结了目前我国绿色建材市场发展的主要问题,对深圳地区绿色建材市场的发展及需求情况进行了调查与分析。结果显示,与全国情况不同的是深圳绿色建材市场已有一定发展,绿色建材选择较为丰富,消费者也具有一定的环保意识,相同的是存在认证标志多且混乱,未形成完善的营销体系等问题。消费者对绿色建材最为关注的虽然仍是价格因素,但占比已有所下降,实际环保效用比重上升。并对深圳未来发展绿色建材市场提出了相应建议。

This paper summed up the main problem of China＇s current green building materials markets and investigated and analyzed the development status and demand of green building materials by consumers in Shenzhen. The situation is different from the national situation,green building materials market in Shenzhen has got certain development,consumers over there has a better green building materials selection, also has a certain awareness of environmental protection. Similar to the national situation,there are many problems such as certification marks are numerous and confusing, not formed a perfect marketing system. Consumers are most concerned about the price of the green building materials,but the proportion has declined,increase in real environmental function. In the final, put forward the corresponding proposal for Shenzhen future development of green building materials market.