数字化风味的商业应用前景与知识产权保护

The Commercial Application Prospect and Intellectual Property Regulation of Digital Flavor

数字化风味是人类味觉、嗅觉和触觉刺激全数字化。它既可以是某种经典实体味道的数字化副本,又可以是任意味道数字虚拟。尽管当前研发和产业化尚处于初级阶段,但它的商业价值和应用前景不容小觑。目前,研发添附在品尝类商品上的非代表性数字化风味以及非品尝类商品或服务上的任意性数字化风味,它们可以轻松跨越挡在味道商标核准注册获得法律保护道路上的显著性和非功能性两大障碍。应该考虑给予这种标志商标权保护,对恶意使用知名商品经典味道数字化副本行为进行严格监管。

Digital flavor is a technology that uses the digital media to sense, transmit, and receive flavors. Not only can it be a digital copy of a kind of classic physical taste, but also any taste digital virtual. Although the current R＆D and industrialization is still in its infancy, its commercial value and application prospects can not be underestimated. The non-representative digital flavor added to the tasted goods and the arbitrary digital flavor on non-tasted goods and services can easily Prove Secondary Meaning and pass the Current Functionality Test, it was Should be considered to give this mark trademark protection and regulate malicious use of digital copy of well-known commodity classic taste.