中国传统福文化的平面造型艺术研究

Research on the Graphic Arts of Traditional Chinese Blessing Culture

各类"福"的平面造型设计都是中华福文化的重要组成部分,是中华民族世代的崇高信念和精神追求,每一位心怀使命感的中国设计师都应该将福文化融于自身的精神血液之中,创造出经得起时代考验的民族化设计精品。对中华第一"福"、中国传统青花瓷图案中的"福"、世界"福"设计以及2017年支付宝五"福"设计四个典型案例造型艺术的解析。以文化对大众的心理影响为依托,汉字中的"福"、书法中的"福"、吉祥图案中的"福"以及现代平面设计中的"福"各有特点又相互关联。对"福"字体、"福"图形、"福"行为、"福"情感的表现和运用都凸显了福文化深入人心,遍及神州。

The graphic design of all kinds of ＂fu＂ is an important part of Chinese blessing culture. It is the lofty- belief and spirit- ual pursuit of the Chinese nation. Every Chinese designer with a sense of mission should integrate the culture of blessing into his own spiritual blood, to create a national design that can stand the test of the era. The paper analyzes the four typical cases of China＇s first ＂blessing＂ , ＂blessing＂ in the Chinese traditional blue and white porcelain designs, ＂blessing＂ design in the world, and five ＂ bless- ing＂ design in 2017 Alipay. Relying on the psychological impact of culture on the public, ＂fu＂ in Chinese characters, ＂blessing＂ in calligraphy, ＂blessing＂ in auspicious patterns, and ＂ blessing＂ in modem graphic design are all related to each other. The performance and application of ＂blessing＂ fonts, ＂blessing＂ graphics, ＂ blessing＂ and ＂ blessing＂ emotions all highlight the fact that the blessing culture is deeply rooted in the hearts of the people.